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Soft Wax vs. Hard Wax - Which is Best for Brazilian?

Jun 13, 2022
Soft Wax vs. Hard Wax - Which is Best for Brazilian?

Brazilian wax is one of the most sought-after waxing services. It remains a fact that first-timers feel daunted by the idea of going through a Brazilian wax because they have no idea what to expect. After all, Brazilian wax treats the most vulnerable parts of the body, namely the pubic area. Still, it is also true that customers are delighted by the results after, and the initial discomfort is usually worth it by the feeling that comes afterward. 

Professional Waxes are what make Brazilian waxes practical for the esthetician and so pleasant for clients after their first session. These waxes help keep the skin safe from injuries and ensure a smooth process with even smoother results. Now, in any wax treatment, you can choose between Soft body waxes and Hard body waxes, and each option brings something to the table. Which is better for a Brazilian wax?

All You Need To Know About Hard Wax and Soft Wax

When we think of waxing, soft waxes are likely what comes to mind. They have a texture similar to honey and are perfect for larger areas of skin such as the back, arms, and legs. They are also great for areas with thick hair, helping to save time. Estheticians use a spatula to apply the soft wax, then press a waxing strip onto the cooling wax. With one quick pull against the direction of hair growth, all the hairs are removed. While this can be uncomfortable at first, clients typically find it manageable after a few tries. Hard waxes follow a similar process but with a few differences. Estheticians do not use a waxing strip to remove the wax, and the wax has a slightly thicker consistency after melting. This allows for a firmer grip and makes it ideal for sensitive areas such as the face, pubic area, happy trail, and bikini line - especially for Brazilian wax.

What Makes Hard Waxes Popular for Intimate Waxing?

Along with the face, the bikini area is one of the parts of the body that respond perfectly to hard waxes. For this reason, hard body wax has been deemed the best choice when it comes to Brazilian waxes, even when soft waxes have branched out to better suit sensitive skin.


Here are the main advantages of using hard waxes for a Brazilian:

  • Hard waxes can be removed without using a waxing strip, so it's easier to remain precise when there's little room to move around. This also helps estheticians stay accurate while treating harder-to-reach areas if they're working with a full bikini wax.

  • They have a low melting point, so they don't need to be too hot when coming in contact with the skin.

  • They adhere to the hairs and not the skin, creating less pain for the client when it's time to remove the wax layer.

  • This also means that the wax can be used on the same area more than once without breaking the skin.

  • Hard waxes have a creamy texture that's pleasant to the senses and they leave no sticky residues behind.

This doesn't mean that soft waxes are out of the question. Soft waxes remain helpful in removing coarse, stubby hairs and, as we said earlier, there are soft waxes with a low melting point that can be applied on sensitive skins. If the label specifies that a professional body wax can be used in the pubic/bikini area, you can always offer this option to your clients, and this is always welcome for those who are familiar with the price range of hard body waxes.

Of course, you should always test the brand and make sure the skin responds properly. It's always less stressful to secure a wax distributor that you're familiar with. In the same vein, it's safer to try new products from a brand that has delivered positive results in the past.

Choosing the Best Wax for a Brazilian

If you're looking for a high-quality Brazilian wax, you need to be careful and use the best wax formulas. Beauty Image USA has got you covered with their exceptional wax line that caters to sensitive areas like the bikini line, labia, and buttocks. Using natural ingredients like cotton oil and argan oil, their wax line is enriched with vitamins that preserve the skin's softness. The products also have antioxidant and moisturizing properties that protect the skin after waxing and high elasticity to make your work easier during intimate waxing. To meet all your clients' preferences, Beauty Image USA has a Specialty line that combines sophisticated skincare benefits and full hair-removing power. Check them out now to experience the full scope of what they have to offer!


Our wax formulas have no match and we're always ready to assist you if you have questions about the best options when it comes to Brazilian waxes. You can contact our specialists by calling TOLL FREE 888-513-8815 or fill out our website's contact form, and we'll give you more information about all the products in our online catalog. Also, remember to subscribe to our newsletter to get the latest news and tips straight to your inbox. If you want the best waxes for your treatments, Beauty Image is here for you.

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About Author

Adriana Mendez is the CEO of Beauty Image USA, a leading brand in the beauty industry dedicated to providing estheticians, cosmetologists, salons, spas, and licensed beauty professionals with high-quality and sustainable hair removal products. From wax to pre- and post-care products, Adriana's commitment to excellence ensures that Beauty Image USA consistently delivers products of the highest standard.