About Us

Beauty Image is a world leader in professional hair removal waxes, waxing systems, depilatories, and accessories currently marketed in 55 countries throughout five continents. Our global perspective allows us to understand various consumer tastes. We guarantee that with us, you will find products that will satisfy your consumer base.

Beauty Image was established in the United States in 1997. Today, our waxing products are used all throughout the U.S., in salons of all sizes. We have helped salons and beauty businesses grow by providing them high-quality waxes that consumers crave. By now, our family of estheticians have waxed hundreds of thousands of customers. Thanks to our innovative products, Beauty Image has become a household name. In a rapidly changing world, we have been able to adapt and continuously reach new markets.

Our philosophy is to respect all participants in our business. This means customers, employees, and society. To comply with this, we empower our customers; we consider ourselves representatives of estheticians. Beauty Image understands the needs of our professional base, not only because of our experience, but because we take the time to provide assistance to our customers. When our customers succeed, we succeed. Our clients, who are professional estheticians, succeed when their customers are happy and satisfied. Our employees matter to us as well, we invest our time to ensure that they are well-trained and happy working with us. A happy employee not only makes conducting business worth it, it also allows us to compete with companies across the board. Our employees are willing to do more because they have a stake in our business. When we do well, they also do well. Beauty Image also plays an important role in society by actively donating to charities; we believe in striving to improve society and often contribute to institutions such as the Uruguayan American Foundation and Doctors without Borders.

Beauty Image is more than just a product; it's an idea. We believe in a greater responsibility when it comes to business. We want our customers to be excited to use our products and to find comfort in them.

Beauty Image products are manufactured by CEMSA in Barcelona, Spain. CEMSA creates our waxes in a state-of-the-art facility, with cutting-edge technology and the finest quality of natural and raw materials sourced from the native Spanish tree Pinus pinaster. Our dedication to being as eco-friendly as possible has led CEMSA to begin the initiative "from the forest to the consumer." As a result, CEMSA's branch Resinas Naturales follows the rigorous green standards established by the Société Générale de Surveillance (SGS). CEMSA's strict quality control has allowed us to adhere to European consumer safety laws, ISO 9001, and ISO 22716.