Our Beauty Image USA Philosophy

Beauty Image USA’s philosophy is based on recognizing the importance of our customers, employees, and society as a whole. We dedicate ourselves to understanding the needs of our professional base by making sure we take the time to provide the level of assistance they deserve. We believe that when our customers succeed, we succeed, and our customer success comes when professional estheticians can provide their clients with a happy and satisfying experience.

A pair of smoothly waxed legs in front of a white bathtub.

Caring & Cared For: Our Employees Thrive

Our employees matter to us just as much as our customers. We make sure we invest in our employees through training and ensuring they are happy working with us. At Beauty Image USA, we believe a happy employee is the foundation that allows us to conduct business and compete with companies around the world because they know their success is entwined with ours.

Beauty Image USA also takes an active role in society by donating to charity organizations like St. Jude Children’s Research Hospital and Doctors Without Borders.

man and woman high-five
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Beauty Image is more than just a product; it's an idea. We believe in a greater responsibility when it comes to business. We want our customers to be excited to use our products and to find comfort in them.

Beauty Image products are manufactured by CEMSA in Barcelona, Spain. CEMSA creates our waxes in a state-of-the-art facility, with cutting-edge technology and the finest quality of natural and raw materials sourced from the native Spanish tree Pinus pinaster. Our dedication to being as eco-friendly as possible has led CEMSA to begin the initiative "from the forest to the consumer." As a result, CEMSA's branch Resinas Naturales follows the rigorous green standards established by the Société Générale de Surveillance (SGS). CEMSA's strict quality control has allowed us to adhere to European consumer safety laws, ISO 9001, and ISO 22716.

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