Sign Up to Receive Exclusive Specials
How to Use the Power of Music to Make Your Waxing Room More Relaxing
October 05, 2017Jamaican songwriter Bob Marley once sang that music can make you "feel no pain." The impact of music on humans has been analyzed by psychologists, studied by scientists, and put in practice by entrepreneurs who use it to their advantage to make their businesses more appealing to customers. In fact, most restaurants would rather stay closed than run their businesses without background music, according to research by PPL and PPR for Music. Beauty salons and spas are no different. Hardly any beauty business forgoes music nowadays. It's a useful tool for creating a nice environment and making clients feel more relaxed during stressful procedures, such as waxing.
Whether we are using gentle hard body waxes, soft body waxes, or sugaring paste for hair removal procedures, the act of pulling out hair by the root causes your body stress, which is why estheticians need to go out of their way to make their clients feel at ease during procedures.
But how can music help clients feel more relaxed during waxing? Scientific research has shown that music can relax the brain. A study published by the Public Library of Science found that listening to music before a stressful experience can help reduce an individual's stress response. An analysis of 400 studies in the journal Trends in Cognitive Sciences showed that patients feel less anxious before a surgical procedure if they listen to music beforehand.
Relaxation is just one of the many benefits that music can have on the human body, which is why music can come in handy if you want to create a quiet, peaceful environment in your spa or beauty business.
What Music to Play?
A song can have different effects depending on its beats per minute (BPM). Fast, upbeat tracks stimulate emotions such as optimism and happiness, while songs with slower tempos can ease the mind and relax the muscles, which can help reduce pain during waxing procedures.
- The Science of Music
The University of Nevada has made a list of tracks that range from Native American and Celtic songs to light jazz and classical music. There is even a song that was composed specifically to relax anyone who listens to it. The song, "Weightless," is a 10-hour project that combines music and scientific theory to soothe the human senses. It can make a very good soundtrack for hair removal procedures.
- Classical Music
Classical music is not for everybody, and it certainly doesn't go well with every beauty business's personality. Nevertheless, studies have shown that the music of Mozart and Beethoven can work as an analgesic of sorts for patients with chronic pain. During hair removal procedures, this kind of music can help clients relax and distract them from the pain, according to a study from the Cleveland Clinic Foundation. You can play Debussy or Brahms, composers who are well-known for their relaxing lullabies.
- Soothing Voices
Though instrumental songs typically do a better job of creating a relaxing environment, vocal tracks can also work if it better suits your business style. Songwriters like Adele or bands like Coldplay have also been shown, to a certain degree, to make people feel more at ease—though not as much as "Weightless," the song we mentioned earlier. Which voices work best is still a topic of debate in science. However, we encourage you to try different tunes. As a rule of thumb, choose slow music with low-pitched voices. If you want more technical advice, pick songs with a tempo of around 60 BPM. These tend to put the mind at ease. You can check any song's BPM here.
In case you didn't know, every business in the United States needs to acquire certain licenses to play copyrighted music. Whether you have a restaurant, a fashion store, or a small beauty salon, you need permission to play other people's music in your business. These licenses are part of the "performance rights" of a song and can be purchased from organizations like BMI , ASCAP, and SESAC.
If getting a license seems complicated, you can pay for internet or satellite radio services that take care of the licensing for you, or you can just leave the radio on because radio stations already pay for performance rights. On the other hand, you can also opt for copyright free music so you won't need any licenses.
The power of music often goes unnoticed regardless of its effects on people. Just about everyone has been moved or annoyed by a song at some point in their lives. The key for us is to learn how to use music to our advantage. Estheticians and beauticians should use it to ensure that their clients have a good experience at their salon or spa.
Music is only one of many things that contribute to your business's ambiance. If you're wondering what else can you do to make your business a relaxing place for clients, check out on our previous blog post on what kind of accessories can make your room a relaxing place for your clients. One of Beauty Image's goals is to help estheticians provide better services to their clients. With that in mind, we offer high-quality hard body waxes, soft body waxes, and waxing accessories and tools so that estheticians in the United States can improve their businesses. For more information about our products, give us a call at 1-888-513-8815 or ask us your questions via our contact form. We'll be happy to assist you. If you want to receive more tips and news about the beauty industry, find us on Facebook at Beauty Image USA, follow us on Twitter @BeautyImageUSA and on Instagram @beautyimageusa, and Pinterest Beauty Image.